CRM and Email Marketing

Email marketing is one of the most powerful types of marketing you have available to you, so it’s important to get it right. If you currently are not taking advantage of email marketing then you are missing out on sales. However, we understand there are limited hours in the day and too much to do and so without the right tools you might find taking on an email marketing campaign just too daunting. This is where your CRM can play a key role in your marketing campaigns.

Through your CRM software you can create custom marketing campaigns that target specific customers. The more detailed the information in your customer profile the more beneficial it is to you when it comes to lean targeting. Email marketing using CRM is simple and easy to set up. Plus you can automate the process so it automatically sends out on specific dates. It seamlessly integrates with your CRM and allows for easy follow up as well.

If you want to grow your list, use it in conjunction with web forms. Your email marketing campaigns can take on many forms. It can be a newsletter, and introduction to a new product, a promotion for a specific period and more. Be creative here.

You can create themes based on the marketing campaign. In your newsletters, you can track links that the recipient clicks and collect other valuable information that you can enter into CRM. Targeted email campaigns are the most effective, but how well you can target your market is solely dependent on how well the customer database is maintained.

In the earlier days of creating email marketing campaigns, don’t be afraid to do a couple of small trial runs to make sure everything goes as you expect. There’s nothing worse than have a glitch that goes out to all your customers and then you having to backtrack. Today’s customer is impatient. They want the information they receive to be as concise as possible and they certainly want it to be accurate. You’ll annoy them with glitches and inaccurate information, so get it right the first time.

You can also take advantage of email reporting that can tell you about bounces, deliverability, click through rates, opens, and much more. These detailed stats can help you to determine how successful your campaign was. This information can be used to determine ROI and it can also be used to determine what changes, if any, need to be made to your marketing campaign.