3 Ways to Get People to Buy Your Products Online

3 Ways to Get People to Buy Your Products Online

An online business, like any other business, is driven by profitability. Profits for most businesses are generated through sales. Below are three ways to get more people to buy your products:

1. Imply scarcity

There are reasons as to why such a strategy will work.

First, proven economic models such as supply and demand have highlighted that fact that the value of a product increases when it is unavailable, rare or scarce. The opposite is also true. Scarcity will make people subconsciously attach more value to the products being sold.

Second, human nature has it that potential buyers procrastinate until the ‘right time’. A bird in hand is worth several in the bush when it comes to sales. Scarcity let’s the procrastinating buyer know that the product will not be available tomorrow or the day after.

You can use scarcity of time or scarcity of product. Create scarcity by giving your website visitors a time limit on their offer. This will give them the extra push needed to make quick decisions. You can also create scarcity of the product to make it ‘exclusive’ so that people feel the need to have it before it runs out.

For example, you can use phrases such as:

· ‘Don’t miss out on this offer, only 2 days left or use a countdown

‘Get yours before they run out… Only 5 pieces left!’

2. Use Social Proof and or Testimonials

Making public the number of sales made and the people flocking to you creates massive amounts of appeal. You can therefore share statistics and numbers to indicate popularity of your product.

When a potential buyer feels like other people are using your product, they gain confidence it and are therefore more likely to buy it. Product popularity is proof that what you are selling actually works and is valuable.

3. Provide a simple and safe payment process

An online buyer is someone that appreciates convenience, privacy and security. For this potential buyer to finish the payment process, you will need to provide an easy and safe mode of payment. Avoid a payment mode that is too lengthy because those ones tend to make your buyer uncomfortable or irritated.

Debit or credit card fraud is unfortunately part of the reason why people fear shopping online. You need to acknowledge that submitting payment details together with personal information is quite an ask from potential buyers. Use a reliable and safe mode to help the clients overcome this fear. Also, contact your supplier on the safety and various seals you can get for the buyer.


4 Simple Yet Effective Tricks To Increasing Website Sales

4 Simple Yet Effective Tricks To Increasing Website Sales

An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales

1. Improve your website navigation

In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want, they will go and look for it somewhere else.

Keep everything consistent, professional and simple. Correct all spelling errors, for example and keep things as intuitive as possible. You should use obvious sections for your form and keep reminding the visitors where they are on the site.

Also, minimize the number of clicks from the landing page to the checkout which means the purchasing process should be as quick as possible. Do not force the buyers to open an account before buying and if they have too, include only the necessary information.

2. Build trust with the website visitors

Online businesses do not have face to face contact with the clients which makes it difficult to build trust. However, there are other ways to convey that you are trustworthy such as including trade body and association membership. Also, try to get as many accreditations as possible.

You can also join a community group and include case studies and endorsement testimonials from previous customers on the website.

Personalize your website as much as possible and include real people.

Since there is no face to face contact, human element on the website will help build trust

3. Be transparent

Openness and honesty is very important for any online business. Always be clear on all prices and delivery charges and include any other details that may be helpful to a buyer.

A FAQs section is a good way to answer all customer’s questions. Be sure to also display your contact information and be easy to get hold of.

4. Think about the target market

You should remember who you selling your product to. If it is the older group, you only have to make them feel safe but the younger market is web savvy and it will take much more to convince them to order your products.

Make a point to analyze your website as well as your competitors, run user surveys, ask feedback from the customers and keep contact with them with helpful information, not spam.

Your aim is to create a process that enable you to find out the likes and dislikes of your customers.


5 Tips To Increasing Website Conversion Rates

5 Tips To Increasing Website Conversion Rates

One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more. However, in all cases, these conversions will either create immediate revenue or will push prospects to another phase in your funnel so that they convert into revenue later on down the line.

So, conversion rates will translate into revenues eventually. And that means ensuring you generate the best possible conversion rate, which shouldn’t be too difficult, right? Well, not really. Things are never that simple because there are so many factors to take into account that will affect whether or not a prospect converts. Here are 5 tips to help you improve your conversion rate.

Increase Your CTAs

An action is made up of four elements, namely opportunity, ability, willpower and incentive. In other words, you have to present users with the opportunity to convert, give them the means by which to do so, provide them with an enticement and then ensure that they carry through.

The first step is to provide them with the opportunity to convert, and that means having multiple calls-to-action on your website. Though quality is usually more important than quantity, in this case, both are equally as important. Providing plenty of opportunities is one of the simplest things you can change but it’s also the most overlooked.

So, make sure you post plenty of CTAs, providing visitors with the opportunity to sign up, purchase or download. Put them in the sidebar, in your posts, as popup offers and more. Don’t go crazy, though. You don’t want to alienate your prospects. Finding the sweet spot might be difficult but it’s nothing a little split testing won’t help you with.

Position Your CTA At the End of Compelling Content

One study discovered that conversion rates increased by 304% when the call-to-action was placed after a piece of compelling content. So, make sure your sales copy is stellar and then place the CTA at the end as your visitors will be more motivated to follow through once you’ve convinced them with your copy.

Make Conversions Easy

Some people just seem intent on sabotaging themselves. They force their users to fill out lengthy forms or their site is full of bugs, making it impossible for someone to convert. And most people will give up within a few seconds because our attention spans have shrunk to ridiculously low levels. So, to avoid your visitors jumping ship, make sure that your site is easy to navigate, functional and that all forms are easy and quick to fill out. It takes the tiniest obstacle for visitors to give up, losing you another conversion, so don’t give them the opportunity to bail.
Offer a Distraction-Free Environment

We’re already surrounded by myriad distractions, so the last thing you should be doing is providing your visitors with even more distractions when you want them to convert. Instead of placing your calls-to-action among a ton of other content that engages your visitors, try to keep the surrounding area as clutter-free as possible. Don’t stick it next to links for related content or next to a banner ad because your visitors’ attention will be divided and you could come out on the losing end. Remember, keep it as distraction-free as possible if you want to see your conversion rates increase.

Don’t Give Them Too Many Options

While options are usually a good thing, offering your prospects too many options can backfire. The more options someone has, the more likely they are to freeze and get stuck in analysis-paralysis mode. Generally, stick to two or three options at most, because it will be easier for your prospects to make a decision. Also, make sure the middle offer is the one you really want to sell because people generally tend to choose the middle one, a fact that has been proven by retailers and marketers repeatedly.

There are many other strategies and tactics to help you increase your website’s conversion rates, but these are certainly a good starting point. Beyond these, remember that the key is to actually work at it and once you’ve done your testing and established the best methodology, you can move on to other tactics to drive those conversions even higher.


How to Calculate Sales Conversion Rate

How to Calculate Sales Conversion Rate

In marketing terms, a conversion is when an individual acts in response to your call to action. For instance, most websites have a form where visitors are asked to sign up in order to get weekly newsletters. Any individual who signs up to the newsletter is a conversion. However, a lot more goes into it. When an individual actually clicks and reads the newsletter, it qualifies as a conversion. A conversion can also happen when a client takes advantage of a discount coupon sent out by the site owner. Pretty much every response to your call to action is a conversion. The real conversion rate, however, is the one that results in a sale hence revenues for the business.

What is conversion rate?

It’s pretty easy to track your conversions. It’s as simple as tracking the number of customers who have called you, picked up the phone, filled out the form or signed up for the weekly newsletter. Tracking your site’s conversions will assist to have an idea of which marketing tools offer optimum conversions. Using that data, you can easily and quickly calculate your conversion rate.

How to calculate your sales conversion rate

There are basically two methods used to calculate sales conversion rate. The first approach is to sum up the number of sales over a period and divide that by the total number of visitors and then multiply by 100%. For example, if the total number of sales in a given period was 200, and the total number of visitors was 5,000, then it would appear like this:

Sales conversion rate = 200/5,000 = 0.04 * 100% = 4% sales conversion rate.

This ideally means that 4% of all the visitors to your website actually lead to a sale. The second method of calculating sales conversion rate involves the use of a unique set of site visitors. For instance, visitors emanating from search engines, particularly, those accessing your site via a special keyword, sometimes known as organic visitors. You can calculate using both criteria and determine which is more accurate. However, calculations based on organic visitors almost always give accurate results.

Conversion rate is a vital topic for online businesses in the modern world. It precisely calculates the percentage of customers who actually buy products and services on the site and enable the site owners to measure customer decisions accurately. These days, conversion rate optimization enables a structured approach to boosting the performance of your website. It is an important tenet when it comes to evaluating your current standing and making future decisions.


How To Measure Your Opt-in Conversion Rate

How To Measure Your Opt-in Conversion Rate

An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribe to your email list is known as Opt-in Conversion Rate. This means that if you want to have a lot of email list subscriptions to your website, considering that it’s voluntary, you must offer a good reason or incentive to persuade your visitors to subscribe. Most website owners increase subscribers to their email lists by offering free valuable reports or extraordinary discount codes. However, the approaches here are not cut and paste so you will need to stay creative and follow your gut.

Opt-in conversion rates are vital tools to your online campaigns because they enable you to have a clear picture of how many visitors saw your offer (commonly known as lead magnet) and found it valuable enough to provide their email addresses. If the Opt-in conversion rate is high, it means you’ll be able to convert more visitors into subscribers, hence, faster growth of your email list and website.

What is the best Opt-in Conversion Rate?

Your website’s Opt-in conversion rate can be determined by numerous factors. The factors can differ depending on the industry you’re operating in, the techniques you’re using to lead traffic to your site, and the kind of offer you’re incentivizing visitors with to attract them to subscribe to your email list.

A website owner can also considerably enhance his or her opt-in conversion rate by leading visitors to a dedicated email capture landing page, frequently known as ‘Squeeze Page.’

How to measure your opt-in conversion rate

To calculate your websites Opt-in conversion rate, take the total number of people who subscribed to your email list, divide by the total number of visitors to your site and multiply by 100%. For example, if 100 people visited your website in a particular period and 20 visitors actually subscribed to your email list, then your Opt-in conversion rate will stand at 20%.

Every marketer must initiate rigorous and attractive marketing campaigns to be able to increase the number of subscribers to his or her mailing list in order to realize any meaningful sales. Otherwise, the website might end up just being just that.


How To Speed Up Your Websites Performance

How To Speed Up Your Website’s Performance

As a website owner, you should never underestimate the impact site speed has on traffic, conversions, and revenue. Research conducted found out that 47% people expect a website to load in two seconds or less, and 40% of those participating in the survey said theyÕd likely abandon a web page if it takes longer than three seconds to load.

So, before you release your website to proverbially Òfend for itselfÓ out there, follow these quick steps to improve its performance.

Top 5 tips to boost website performance

1. Use CSS in place of images: It doesn’t come as any surprise that high-quality images cause a dip in loading speed of a page. However, using CSS (Cascading Style Sheets) will enable you to create highly quality preview visuals without the need for images. As a result, your website will load faster due to less load coming from rendering large images.

2. Optimize images: As a general rule of thumb, it can be said that larger the image, lower is the load speed. If the area where the image is to be placed has a maximum width or 300 px, you should crop the picture to 300 pixels wide and save it at 72DPI. Then save your image in an appropriate format including, JPEG, PNG, SVG, GIF based on whatÕs needed.

3. Optimize for mobile users: Mobile users are different from desktop users typically want data in bits and pieces that make sense. Optimizing design for mobile devices is a great way to gain a competitive advantage since there are so many websites that are failing to keep up with expectations of mobile users.

Here are few things you can do to make your site friendlier:

¥ Use CSS3 instead of image graphics to stimulate effects

¥ Eliminate all unnecessary image assets

¥ Use adaptive images fit for smaller devices

¥ Make design to be mobile-centric

4. Simplify code my minimizing the role of HTML, CSS, Javascript: To enhance your websiteÕs performance, itÕs crucial that you get rid of line breaks, extra spaces, and indentations in your code to make the pages as lean as possible. Do these tasks by using tools like YUI Compressor, css minifier, Google Closure Compiler, etc.

5. Make Javascript External and CSS to improve load speed: By using external files, you can use the pages load faster because CSS files and JavaScript are cached by the browser. Alternatively, if you utilize CSS in a page, place the CSS in its HEAD element. This should make the page appear as if it’s loading faster while it loads progressively.


How To Test And Track Your Website Using Google Analytics

How To Test And Track Your Website Using Google Analytics

Did you know that a whopping 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll past the first page of Google? It’s stats like these that can make or break your success on the Internet. If you want to track the number of consumers who visit your page from search engines, social media sites and elsewhere, you need a powerful analytics program that provides you with real-time insights and unparalleled intelligence. Here’s how to test and track your website using Google Analytics.

1. Measure Traffic Sources

Google Analytics is one of the world’s most popular analytics programs and boasts powerful metrics that pertain to your Internet presence. Use this tool to gauge the amount of traffic you receive on your website and where your visitors are coming from. Google Analytics displays key performance indicators — like the location of traffic sources and the number of people who visited your page within a given time frame —from a personalized dashboard, so you can access the latest insights all from one place. What’s more, all of this information is displayed through graphs, charts and other graphic elements, which makes it easier to consume the data.

2. Improve Sales

Google Analytics is a powerful marketing platform. Use it to find out how customers engage with your site, and which content is the most popular. Once you have discovered what consumers want from your site, you can make changes that increase the number of people who visit your pages and accelerate revenue. Countless studies have shown how analytics prove lucrative for lead and sales generation, and Google Analytics is ahead of the rest of the pack when it comes to delivering insights that you can count on.

3. Boost Your SEO Credentials

Search engine optimization, or SEO, is a fundamental part of your digital marketing strategy. It lets you increase the rankings of your website on search engines like Google, so more consumers end up on your pages. Google Analytics is a great way to improve SEO because you can discover what changes you need to make in order to boost your rankings on the search engine results page. The vast amount of data at your fingertips lets you make small adjustments that will slowly increase your traffic stream over a period of weeks or months. You can change your meta-description, for example, or contact information, and see if there are any changes to your SEO.


Top Tools For Testing And Tracking Website Conversion Rates

Top Tools For Testing And Tracking Website Conversion Rates

Driving traffic to your website is not good enough to sustain your online business. You need to complement your effort with top tools to help you test and track your website conversion rates. If you want to stay competitive in the online market, you need to know the geographical location where most of your client come from, the pages that receives most views as well what visitors normally look for when they visit your website. In this article, we are going to review top tools that will help you track and test your website conversion rate.

1. Google analytics

Google analytics is tool that has been provided by search engine giant Google to help website owners test and track conversion rate. It is a very effective tool that can show you if visitors completed goals from certain path, how long it took for visitors to bounce from one page to another as well as sources that brought visitors to your site. What makes Google analytics stand out is that fact that it allows you to see keywords that people are searching to find your website, the devices that they are using as well as their demographic data. This is very important because it enables you to effectively track your website conversion rate.

2. Kissmetrics

Kissmetrics is a very complex yet effective tool that integrates your website with your email provider to enable you analyze your client base as well as enable you to email them from specific cohorts. This tool can also show you the path that your visitors have taken on your website, build data sets without SQL, conduct A/B tests as well as show you your return on investment from your marketing campaign.

3. HubSpot website grader

This tool is very effective when it comes to showing you a quick snapshot of your website overall performance. It will give you an insight of your website overall performance (website speed, page request and page size) search engine optimization (SEO), mobile responsiveness and appearance as well as security. In addition to that, this tool also provides suggestions on what you need to do improve your website conversion rate. This is crucial because it helps you make effective changes quickly to boost your website performance.

4. Clicky

Clicky is a free and premium analytic tool that helps website owners to analyze their website performance and conversion rate. This tool can help you know people who are visiting your site in real time, action that they are taking as well as how they got there. In addition to that, when a visitor leaves a comment, you can track them the next time they visit your site using custom cookies.


Are you producing “shareable images” that create interaction?

Are you producing “shareable images” that create interaction?

Instagram has quite literally taken over the social media world, with more than a billion people interacting with Instagram each and every single month – many of them spending hours and hours on Instagram each and every single week.

You absolutely MUST take advantage of everything that Instagram marketing leverage has to offer, but that means creating shareable images and content on Instagram that not only build you up as an attractive follow on the platform but also really resonates with your target market and gets them to engage and share your content more frequently.

Here are some tips and tricks to help you do exactly that!

Shoot your images on a professional camera

Sure, Instagram makes it really easy to create amazing posts on this social media platform directly from your iPhone or Android device, but when it comes to creating really compelling images that are going to drive the engagement on your profile you’ll want to shoot them with heavy duty professional cameras and edit them just like the experts do.

From time to time (and depending upon the kind of “brand voice” you’re looking to create) more amateur photos shot directly from your smart phone can often times be effective as well, but if you really want your images to stand apart from the rest of the pack you have to go the extra mile to create those visually stunning images to begin with.

Spend time on your captions

A lot of folks kind of waste the captions that they have the opportunity to create on Instagram, and that’s a major rookie mistake you don’t ever want to make when looking to squeeze every drop of advertising leverage out of this platform.

The captions that you add to your posts are going to tell the story of the image. Now, you don’t necessarily have to hire professional copywriters to write these captions (though it can be advantageous to do so), but you definitely want to make sure that your captions spark interest, engage directly with your followers, and (ideally) push them deeper and deeper into your Instagram content or your marketing funnel.

The hashtags you use are going to be useful in getting new followers to your content, any tags that you use are going to help drive effective marketing partnerships, and any links that you include should be used to boost your business by getting people actively engaged part of your marketing funnel.


How to build an email list by converting Instagram followers into subscribers

How to build an email list by converting Instagram followers into subscribers

Instagram itself is a powerful and proven platform to capture the attention of literally hundreds and hundreds of millions of people – but converting your followers into paying customers is a tough task, especially if you aren’t sure of how to take all of your Instagram traffic and converted into web traffic and customers that you can actively market to from here on out.

Thankfully though, converting your Instagram followers into an email subscriber list is one of the easiest processes you could go through as a savvy online marketer today. By getting hold of your prospect’s email information you can market to them as often as you like at next to no expense whatsoever – and converting them into paying customers from there becomes almost effortless.

Let’s dig a little bit deeper into everything you need to know to convert Instagram followers into an email list ASAP!

Use the right bait

The easiest way to get your Instagram followers juiced up about joining an email subscription list for your business is to simply offer them some kind of “bait” that they are going to be really, really excited about.

Oftentimes this can be something as simple as exclusive content nowhere else available, but from time to time you have to actually create free content (a book, course, or video series) or even give a discount or free products/services away to entice people to enter and give you their email information.

Really think about the bait that you all for, though. You don’t want to try and “lowball” your followers, as it will send the wrong message that you don’t really care about them other than as potential prospects. Make your bait valuable and you’ll get the kind of reaction that you are after – and that incentive (no matter how costly to you up front) will almost always pay off big time later down the line.

Fulfill your “bait” only after they give you their email on a landing page

A landing page is a simple single page website that you create specifically for your email list, a clear, concise, and tight little page that does one thing and one thing only – collects email information from your Instagram followers.

Make sure that this is the first hoop your followers have to jump through before they get hands on the bait that you have to offer. Once you capture that email information you will be able to plug it into your email marketing software, fire up your auto responders, and really rock and roll from there!


How to Use Shout Outs to Reach Out to Influencers (Instagram)

How to Use Shout Outs to Reach Out to Influencers (Instagram)

According to Pew Internet report, over 4.2 billion posts get liked, and over 95 million pictures are shared in just less than 24 hours. From these numbers, it is evident that this platform offers a quite significant opportunity for one to share his/her message.
Shoutouts are the most efficient way of getting your brand noticed by users who are interested in what you are offering. By sharing your content with influencers, you are giving their followers a chance to connect with your brand.
Shoutouts are easy and powerful. However, they are not bulletproof. If you want to ensure that you market yourself effectively, first you need to make sure that you stand out. Thus to help you increase your noise ratio and make your brand stand out, below are three steps that you should consider first;
Step1: Create Desirable Content
If your ultimate aim is to find new followers, first you need to come up with a page that users want to follow. Instagram users prefer feeds with visually appealing and interesting content. Even though your ultimate goal is to market, Instagram is not a place for a hard pitch. Rather you will want to come up with feeds full of images that correctly captures your brand culture. This is an opportunity for you to build a lasting relationship with potential clients. You could frame the product line in an artistic way or keep it simple.
Step 2: Find a Brand Ambassador
Once your page is set up, you are ready to get some exposure. Normally brands establish themselves on Instagram first before they start looking for shoutouts. When looking for an influencer, the brands will search for one with whom their customers follow then they manually reach out to the influencer to find out if he/she would be interested in promoting their business. Look for influencers who promote the kind of lifestyle your brand represents.
Step2: Engage Your Users
Getting a few shoutouts implies that you have gained some following on your page. When your message is fresh in the user’s mind, they get enthusiastic and look forward to interacting with you. To make the most out of this, it is essential to keep the users engaged. Perhaps one of the ways to do this is by sharing their content or watching out for related hashtags. If someone has posted a photo in which he/she is using your product, showcase it on your page. Making followers part of the brand helps in building a reciprocal relationship. Also, respond to posted comments and questions, this will show the followers that their efforts are valued.
If you are just getting started with Instagram marketing, all you need are three things, good content, real people and engagement and you are set!


Why you need to schedule posts so your followers will actually see them

Why you need to schedule posts so your followers will actually see them

When it comes to driving traffic and building up a following on social media – especially when you’re talking about Instagram – you absolutely MUST schedule the posts that you publish right down to the day and minute that they go live or you could end up wasting a tremendous amount of time, effort, and valuable content without even realizing it.

Sure, there are some people on social media that are able to enjoy a tremendous amount of success posting things willy-nilly to Instagram and other platforms. But these folks are lucky, and no successful business is built on the back of luck over the long-term.

Here are some of the biggest benefits of creating a content calendar and scheduling your posts so that your Instagram followers will not just actually see them but also be motivated to engage with your content as well!

People are more active on social media at different times

According to industrywide research, the very best day to post new content to Instagram is a Tuesday around 4:00 PM Eastern time, though you can usually get away with posting content on any afternoon between Tuesday and Thursday without getting a significant dip in your social media engagement.

The weekends seem like they would be the best time to start posting content – after all, that’s when everyone has the most of “free time” on their hands – but nothing could be further from the truth. Most of these folks are out busy doing something interesting and engaging (rather than sitting mindlessly at their desks in school or at the office), which is why you need to really hit the timing of your posts perfectly.

Scheduled content guarantees you never miss important dates

Another huge advantage of scheduling your content – especially months in advance like big businesses will – is that you never have to worry about getting caught by surprise by major dates (like Valentine’s Day or Black Friday, for example) and then have to cobble together a social media post and campaign that isn’t going to be anywhere near as effective as it could have been or should have been.

As a general rule, you’ll want to look at a calendar of all the major upcoming dates, holidays, and industry milestones that you absolutely MUST hit and then build content for those pieces as early as you can. Get them stored, loaded, and ready to deploy at the right time, but get them sorted as early as possible so that you can focus on spontaneous content published according to your posting guidelines later. This keeps you flexible without missing out on major opportunities.