3 Ways to Get People to Buy Your Products Online

3 Ways to Get People to Buy Your Products Online An online business, like any other business, is driven by profitability. Profits for most businesses are generated through sales. Below are three ways to get more people to buy your products: 1. Imply scarcity There are reasons as to why such a strategy will work. First, proven economic models such as supply and demand have highlighted that fact that the value of a product increases when it is unavailable, rare or scarce. The opposite is also true. Scarcity will make people subconsciously attach more value to the products being sold. Second, human nature has it that potential buyers…

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4 Simple Yet Effective Tricks To Increasing Website Sales

4 Simple Yet Effective Tricks To Increasing Website Sales An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales 1. Improve your website navigation In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want,…

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5 Tips To Increasing Website Conversion Rates

5 Tips To Increasing Website Conversion Rates One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more. However, in all cases, these conversions will either create immediate revenue or will push prospects to another phase in your funnel so that they convert into revenue later on down the line. So, conversion rates will translate into revenues eventually.…

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How to Calculate Sales Conversion Rate

How to Calculate Sales Conversion Rate In marketing terms, a conversion is when an individual acts in response to your call to action. For instance, most websites have a form where visitors are asked to sign up in order to get weekly newsletters. Any individual who signs up to the newsletter is a conversion. However, a lot more goes into it. When an individual actually clicks and reads the newsletter, it qualifies as a conversion. A conversion can also happen when a client takes advantage of a discount coupon sent out by the site owner. Pretty much every response to your call to action is a conversion. The…

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How To Measure Your Opt-in Conversion Rate

How To Measure Your Opt-in Conversion Rate An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribe to your email list is known as Opt-in Conversion Rate. This means that if you want to have a lot of email list subscriptions to your website, considering that it’s voluntary, you must offer a good reason or incentive to persuade your visitors to subscribe. Most website owners increase subscribers to their email lists by offering free valuable reports or extraordinary discount codes.…

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How To Speed Up Your Websites Performance

How To Speed Up Your Website’s Performance As a website owner, you should never underestimate the impact site speed has on traffic, conversions, and revenue. Research conducted found out that 47% people expect a website to load in two seconds or less, and 40% of those participating in the survey said theyÕd likely abandon a web page if it takes longer than three seconds to load. So, before you release your website to proverbially Òfend for itselfÓ out there, follow these quick steps to improve its performance. Top 5 tips to boost website performance 1. Use CSS in place of images: It doesn’t come as any surprise that…

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How To Test And Track Your Website Using Google Analytics

How To Test And Track Your Website Using Google Analytics Did you know that a whopping 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll past the first page of Google? It’s stats like these that can make or break your success on the Internet. If you want to track the number of consumers who visit your page from search engines, social media sites and elsewhere, you need a powerful analytics program that provides you with real-time insights and unparalleled intelligence. Here’s how to test and track your website using Google Analytics. 1. Measure Traffic Sources Google…

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Top Tools For Testing And Tracking Website Conversion Rates

Top Tools For Testing And Tracking Website Conversion Rates Driving traffic to your website is not good enough to sustain your online business. You need to complement your effort with top tools to help you test and track your website conversion rates. If you want to stay competitive in the online market, you need to know the geographical location where most of your client come from, the pages that receives most views as well what visitors normally look for when they visit your website. In this article, we are going to review top tools that will help you track and test your website conversion rate. 1. Google analytics…

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Are you producing “shareable images” that create interaction?

Are you producing “shareable images” that create interaction? Instagram has quite literally taken over the social media world, with more than a billion people interacting with Instagram each and every single month – many of them spending hours and hours on Instagram each and every single week. You absolutely MUST take advantage of everything that Instagram marketing leverage has to offer, but that means creating shareable images and content on Instagram that not only build you up as an attractive follow on the platform but also really resonates with your target market and gets them to engage and share your content more frequently. Here are some tips and…

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How to build an email list by converting Instagram followers into subscribers

How to build an email list by converting Instagram followers into subscribers Instagram itself is a powerful and proven platform to capture the attention of literally hundreds and hundreds of millions of people – but converting your followers into paying customers is a tough task, especially if you aren’t sure of how to take all of your Instagram traffic and converted into web traffic and customers that you can actively market to from here on out. Thankfully though, converting your Instagram followers into an email subscriber list is one of the easiest processes you could go through as a savvy online marketer today. By getting hold of your…

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How to Use Shout Outs to Reach Out to Influencers (Instagram)

How to Use Shout Outs to Reach Out to Influencers (Instagram) According to Pew Internet report, over 4.2 billion posts get liked, and over 95 million pictures are shared in just less than 24 hours. From these numbers, it is evident that this platform offers a quite significant opportunity for one to share his/her message. Shoutouts are the most efficient way of getting your brand noticed by users who are interested in what you are offering. By sharing your content with influencers, you are giving their followers a chance to connect with your brand. Shoutouts are easy and powerful. However, they are not bulletproof. If you want to…

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Why you need to schedule posts so your followers will actually see them

Why you need to schedule posts so your followers will actually see them When it comes to driving traffic and building up a following on social media – especially when you’re talking about Instagram – you absolutely MUST schedule the posts that you publish right down to the day and minute that they go live or you could end up wasting a tremendous amount of time, effort, and valuable content without even realizing it. Sure, there are some people on social media that are able to enjoy a tremendous amount of success posting things willy-nilly to Instagram and other platforms. But these folks are lucky, and no successful…

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