Let Your Inbound Marketing Plan Define The CRM You Choose

Let Your Inbound Marketing Plan Define the CRM You Choose CRM products aren’t new; they’ve actually been around longer than the web was used as a business tool. The first CRM software was called ACT and it dates to 1987. Fast forward to now. CRM products have many additional features have been added including a number of features borrowed from automated marketing products. Some of these technologies overlap, while others compete. Senior management is constantly bulking at the idea of having to buy both CRM software and marketing software, so rather than asking for both why not let your inbound marketing plan define what you look for in…

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Social Media Changes CRM

Social Media Changes CRM For tech watchers, this is pretty big news. CRM Software supports are quickly acquiring startups that allow businesses to comfortably manage significantly more social media platforms, as well as, a variety of platforms. Oracle has purchased Vitrue to aid in the managing and publishing of social media campaigns. They’ve also purchased Collective Intellect to aid in the monitoring of social chatter. Salesforce.com, a strong CRM contender purchased Radian6 a sentiment tracking company. The list goes on. The question is why the big shopping spree and why should you care? It seems industry experts believe that the next five years are going to be key…

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Take Advantage of CRM Marketing

Take Advantage of CRM Marketing For many small businesses, it can be difficult to develop a solid marketing campaign. First, it is cost prohibitive. It is also difficult to manage. As a result, small businesses tend to ignore strong marketing, which ultimately results in a loss of profits and revenue. CRM marketing automation solutions can change that, because now you can have precision marketing and get results, on a budget that you can afford. CRM marketing allows you to develop marketing campaigns that target a specific group based on your customer history. You can quickly and easily send out email campaigns on promotions that are time sensitive or…

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Traditional CRM Software vs. Marketing Automation Software

Traditional CRM Software vs. Marketing Automation Software There seems to be a lot of buzz around CRM software and marketing automation. If you aren’t really sure what the difference is, or why you are being told to use your CRM software as part of your marketing strategy, you’ll want to read on. Traditional CRM software focuses on sales, while marketing automation software focuses on marketing. Okay, you probably already figured that much out. So let’s delve in a little further. CRM traditionally tracks customer information such as name, address, email, phone number and purchases along with complaints or calls for customer service. On the flip side, marketing automation…

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Why Do Marketers Use CRM Systems for Their Metrics

Why Do Marketers Use CRM Systems for Their Metrics? Recent surveys have indicated that today’s marketers are turning to CRM systems more than any of the other tools available to them to see their marketing metrics. Realistically, this is a good choice, since the CRM system when used properly can be a key player their marketing campaigns. There are three great reasons why you should be using your CRM system to measure your marketing results. Let’s have a look at them. 1. Improves Working with Sales Dept. When marketing and sales meet to explore the impact of marketing that measures success it will directly impact your revenue. Usually…

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5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong brand influencer relationship. Why are online influencers so important to a brand? Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. To have better chances at success, influencers promote…

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5 Ways On How To Never Run Out of Content To Share on Social Media

5 Ways On How To Never Run Out of Content To Share on Social Media You’ve probably heard the joke, “So where do you want to hang out on our phones Friday night?” But, Yowwwzers!!! What did we ever do with before smart phones and social media? So, you’re hip to the content marketing trend. The question is how do you continue to find new and engaging content that will keep your readers running back to you instead of your competitors? Here are some great helps: Reddit.com is a great place for social media revelation. Tens of millions of users hop on Reddit everyday to discuss every kind…

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5 Ways To Build More Instagram Followers

5 Ways To Build More Instagram Followers Building a big social media following is crucial for your business in this era of the internet and mobile devices. Engaged followers can lead more people to your website, increase your sales, or help in growing your overall brand reach. When it comes to social media, the best social network for businesses today is by far Instagram. Why Instagram, you ask? Well, among all other social media, studies show that Instagram users show the highest engagement. Now that we made that clear, you must be wondering: “If that’s so, how can I grow my Instagram following?” Fear not, we’ve got you…

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7 Things You Can Do Today To Improve Your Personal Brand

7 Things You Can Do Today To Improve Your Personal Brand The birth of a company comes hand in hand with the birthing of a personal brand. It doesnÕt really matter if youÕve begun working on improving your brand Ñ itÕs still there. Looking at most large companies, thereÕs a trend that suggests that to succeed youÕll need a larger than life brand. But how do you get there? HereÕs howÉ. 1. Get in the Mindset that You ARE a Brand When getting in this mindset, consider Apple. When you think of Apple, what do you think of? What do you want people to think when they hear…

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10 Interesting Facts About Social Media

10 Interesting Facts About Social Media Social Media is the combination of the online communication channels, which are fully applied to the community-based input, interaction, and content sharing. It is a future of communication, which allows people or company to create or share information, ideas, pictures, videos, and many other things. 1.Social Media improves results Regarding the recent study, about 62% of the marketers from separate fields have reported a positive change in their marketing campaigns and efforts after they began to use social media as a foundation of many of their campaigns. 2.Job offers on Linked In In actuality, one client joins with LinkedIn’s expert system each…

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How To Build Trust Among Your Social Media Followers

How To Build Trust Among Your Social Media Followers It is very simple to post information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information? Do they even trust your information? This issue is raised because nowadays, the internet is occupied by scammers and users are aware therefore do not want to be victims of any scam. One major thing you will want; is your customers to trust you, acknowledge that your source of information is reliable and trustworthy. But how will you go about this? Building trust can be done in…

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How To Create a Social Media Content Schedule For Your Business

How To Create a Social Media Content Schedule For Your Business Social media seems to be a necessary evil when it comes to business, especially if you rely heavily on the Internet to generate warm leads. With all of the various social media applications available, it can be a challenge to manage them. That’s where a social media schedule becomes a handy tool to plan what to share and when. Here is how to create a social media content schedule: 1. Existing social media presence. Inspect what accounts in social networking sites you already have and what content they have. Which of them are beneficial? What can you…

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