How To Decide Which Social Media Platforms To Use For Your Business

How To Decide Which Social Media Platforms To Use For Your Business

Social media sites like Facebook, Twitter, YouTube and Instagram have become the prominent social networking tools for millions of online marketing hopefuls. A vast number of users are using these channels to push out hundreds of thousands of links that promote goods, and services. But the question is, how can you choose the best social media platform for your business? There are many channels to choose from but it largely depends on the nature of your business, your ultimate goals and which platforms your target audience uses. Below are a few tips on how to choose the right social media platform for your business.

Consider your ultimate goals

Maintaining a social media presence takes lots of effort. As such, knowing what you wish to achieve with your social media channel will help you choose the right platform. Of course, the end goal is to engage your customers and increase profitability. While the ultimate goal of every business is to generate revenue, different organizations have different objectives for their social media plan. Knowing what you want to achieve will help you in choosing the best channel for your business needs.

Know who your target audience is

Now that you know what your end goals are, you need to know who you’re trying to reach. When you figure out who your target audience is, it is easier to find out where they mostly hang out and what they care about. People between the ages of 18-34 hang out on new social sites like Snapchat, while more mature people can be found on sites like Twitter, Facebook and Google+. If you’re not sure, look at where your competitors invest their time and where they get the most engagement.

Find out what your audience wants

Figure out what get your audience most excited on social media. Once you have determined what your audience wants, invest more time on the platforms they use most so that you can connect with them on their home ground. If you are unsure, see what other similar businesses are doing and what response they get from their audience. If videos seem to be doing well, then you can be certain that platforms such as YouTube and Facebook will be great for your brand.

Determine what you have time for

As stated earlier, maintaining a social media channel takes lots of effort. Therefore, choose one that you will be able to do easily and consistently. Some platforms are time-consuming to maintain while others would take less of your time to maintain. If you only have an extra hour every day for social media, keep your reach limited to one or two social networks that will make an impact. If you are short on time and think you have to be on multiple channels, consider outsourcing your social media management.

There you have it! Our tips on how to choose the best social media channel for your business. Whatever your choice, it’s a good idea to choose a platform that will help you achieve your business goals and reflect your business values.

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How To Get Traffic From Social Media Platforms

How To Get Traffic From Social Media Platforms

Building a larger traffic for your blog requires some planning and a bit of organization especially on social media platforms. The process comes at a cost and when you are on a budget it can be tricky to get the traffic you wish to achieve by paid advertisements. It’s evident that the social media advertising can help boost your traffic but what are the best channels to use and why use them. The more frequently your presence is felt on social media the more traffic you are likely to get. Here are some of the steps you could use to increase your traffic on social media platforms.

Incorporate visuals in your presentation
In most aspects of life, first impression is important. The cliched statement judge a book by its cover does not apply in this case. The first impression mostly helps your audience make their first decision. The brain uses up to a hundredth of a second to judge an object, the more appealing your presentation is on the first look the better. Statistics prove it, posts with visuals have 600% more engagement than those with texts only.

Make your presentations easy to share
Its human nature to try and impress other people. The more captivating and engaging your post is the more likely it is to be shared. People also like the path of least resistance so if you put Plugins and social media buttons on your posts it will be a motivational factor to your audience to share your content and hence increasing your traffic. Using the available plugins your audience can share your content without necessarily leaving the page.

Enrich your SEO skills
The fact that your content is readable and sharable is not all that matters. Your content should also be easy to locate and appear on search engines and social media platforms easily. Online visibility is important than the presentation itself. Eventually your traffic increases Vis-à-vis you get your money’s worth.

All in all your writing and convincing skills also matter when it comes to claiming a larger traffic for your blogs. Apart from the visuals, the SEO friendly content and sharable content, you should also listen to your audience’s mood. Overdoing it can make your content a cliche. Unceasingly engage with your audience and keep in mind who your competitor are. Their strategy might better than yours making your content and skills outdated driving away the prospective tragic for your log.

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How To Use Facebook Live To Connect With Your Audience

How To Use Facebook Live To Connect With Your Audience

Word travels very fast on Facebook. If the right people get a hold of your idea and run with it, you can get a massive free exposure that can lead to equally impressive sales.

There is some evidence the general public is growing weary of reading Facebook’s endless short posts. So why not step things up a bit with your own live Facebook event. It’s easy to start your own chat session or webinar. You can use a simple, free software called Linq to (pronounced Link-to) to easily host your teleseminar on your Facebook account.

Use a mic and webcam to connect with others who can do the same. These days when most recent laptops, desktops, and pads have mics and cams built in, it’s a no-brainer to host this kind of live event.

That lifts the mighty Facebook up from essentially a print magazine to interactive television. That’s a huge jump!

More to the point you will be offering something new and exciting for friends and hopefully hundreds of your friends’ friends.

What can you talk about in your Facebook webinar?

1) Show people how to do something. Teach what you know. Keep it basic or focus entirely on one complex aspect many people have difficulty with.

2) Announce your new product or service and demonstrate how it works. Ask for comments and ideas on how the product can be used. Or ask for ideas on how an old product can be improved.

3) Hold a meeting of your “trusted advisors.” Your customers can give you input on what moves your company should make. People love to voice their ideas and opinions.

4) Announce and explain a new business opportunity. In the new economy, there will be many hidden chances to earn good incomes in ways we may not have noticed before.

Live events have always gotten attention on the Web. From the very beginning live chats with experts, live webcams, and later live events on YouTube got lots of interest and even made headlines.

That principle hasn’t changed. The Internet is largely static, with pages of writing that change little from day to day or even year to year. One of the things that people like most about Facebook is it’s always changing. There are always fresh posts and photos being added, sometimes moment to moment.

You can follow that idea one step further to have the most energy-filled thing available on Facebook–a live event. As one expert put it, get the right event on Facebook and it’s like throwing gasoline on a fire.

Staging your own live event on Facebook is putting an exciting twist on the world’s most popular gathering place. You may be surprised at the audience and enthusiasm you draw.

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