3 Ways to Get People to Buy Your Products Online

3 Ways to Get People to Buy Your Products Online An online business, like any other business, is driven by profitability. Profits for most businesses are generated through sales. Below are three ways to get more people to buy your products: 1. Imply scarcity There are reasons as to why such a strategy will work. First, proven economic models such as supply and demand have highlighted that fact that the value of a product increases when it is unavailable, rare or scarce. The opposite is also true. Scarcity will make people subconsciously attach more value to the products being sold. Second, human nature has it that potential buyers…

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4 Simple Yet Effective Tricks To Increasing Website Sales

4 Simple Yet Effective Tricks To Increasing Website Sales An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales 1. Improve your website navigation In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want,…

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5 Tips To Increasing Website Conversion Rates

5 Tips To Increasing Website Conversion Rates One of the most important metrics to any online business or marketing campaign is your website’s conversion rate. It doesn’t matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more. However, in all cases, these conversions will either create immediate revenue or will push prospects to another phase in your funnel so that they convert into revenue later on down the line. So, conversion rates will translate into revenues eventually.…

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How to Calculate Sales Conversion Rate

How to Calculate Sales Conversion Rate In marketing terms, a conversion is when an individual acts in response to your call to action. For instance, most websites have a form where visitors are asked to sign up in order to get weekly newsletters. Any individual who signs up to the newsletter is a conversion. However, a lot more goes into it. When an individual actually clicks and reads the newsletter, it qualifies as a conversion. A conversion can also happen when a client takes advantage of a discount coupon sent out by the site owner. Pretty much every response to your call to action is a conversion. The…

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How To Measure Your Opt-in Conversion Rate

How To Measure Your Opt-in Conversion Rate An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribe to your email list is known as Opt-in Conversion Rate. This means that if you want to have a lot of email list subscriptions to your website, considering that it’s voluntary, you must offer a good reason or incentive to persuade your visitors to subscribe. Most website owners increase subscribers to their email lists by offering free valuable reports or extraordinary discount codes.…

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How To Speed Up Your Websites Performance

How To Speed Up Your Website’s Performance As a website owner, you should never underestimate the impact site speed has on traffic, conversions, and revenue. Research conducted found out that 47% people expect a website to load in two seconds or less, and 40% of those participating in the survey said theyÕd likely abandon a web page if it takes longer than three seconds to load. So, before you release your website to proverbially Òfend for itselfÓ out there, follow these quick steps to improve its performance. Top 5 tips to boost website performance 1. Use CSS in place of images: It doesn’t come as any surprise that…

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How To Test And Track Your Website Using Google Analytics

How To Test And Track Your Website Using Google Analytics Did you know that a whopping 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll past the first page of Google? It’s stats like these that can make or break your success on the Internet. If you want to track the number of consumers who visit your page from search engines, social media sites and elsewhere, you need a powerful analytics program that provides you with real-time insights and unparalleled intelligence. Here’s how to test and track your website using Google Analytics. 1. Measure Traffic Sources Google…

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Top Tools For Testing And Tracking Website Conversion Rates

Top Tools For Testing And Tracking Website Conversion Rates Driving traffic to your website is not good enough to sustain your online business. You need to complement your effort with top tools to help you test and track your website conversion rates. If you want to stay competitive in the online market, you need to know the geographical location where most of your client come from, the pages that receives most views as well what visitors normally look for when they visit your website. In this article, we are going to review top tools that will help you track and test your website conversion rate. 1. Google analytics…

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3 Benefits of CRM in Your Marketing

3 Benefits of CRM in Your Marketing When you combine CRM with marketing automation, you get more than a new system. You create a powerful marketing and sales tool that can improve the quality of your lead generation, make your market to sales handoff more efficient, automate marketing campaigns, and do much more. Marketers will enjoy better marketing accountability and find it easier to see ROI. Let’s look at 3 benefits to blending CRM and marketing software. #1 You Can Automate Lead Qualification One of the biggest problems between sales and marketing teams is that the quality of the leads is poor. Gathering data using a marketing automation…

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5 Tips to Increase Your Social CRM Success

5 Tips to Increase Your Social CRM Success Social CRM can play an important role in your marketing strategies, especially in a world that is hyperactive around social networking. Let’s look at 5 things you can do to increase your social CRM success. #1 Ensure Your Social Media Messages Are in Alignment With Your Brand Image Even with social media, visitors want to feel like it’s a real live person they are talking with. You want to ensure the tone of your messages on your social media sites are in alignment with your company. For example, a laid back coffee house that caters to university students can have…

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CRM Marketing Needs To Align With Multiple Technologies

CRM Marketing Needs To Align With Multiple Technologies If you are going to create customer relationship management that is highly effective at the enterprise level you are going to need to create a database strategy that incorporates many different technologies along with integrating different business functionality such as sales, customer service and marketing. If you really want to get the most out of your CRM technology, marketing needs to have a solid relationship with the IT Dept. This is not the same type of alignment that marketing would have with sales. The IT Dept deals with installing, maintaining, and supporting technology within the organization and they make the…

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Are You Ready to Use CRM in Your Marketing?

Are You Ready to Use CRM in Your Marketing? Marketing is key to the success of your company, because without new customers your business will eventually grow stagnant. The exception is if you are constantly offering new products that your existing customers will be interested in. With either scenario, your marketing is important for your success. You can do everything you need to do manually. People have been marketing manually for decades, but the question is why would you want to when you have a powerful tool like the CRM system. You can be far more effective and it will allow you to grow your business much easier.…

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