Social Media Changes CRM

Social Media Changes CRM
For tech watchers, this is pretty big news. CRM Software supports are quickly acquiring startups that allow businesses to comfortably manage significantly more social media platforms, as well as, a variety of platforms.

Oracle has purchased Vitrue to aid in the managing and publishing of social media campaigns. They’ve also purchased Collective Intellect to aid in the monitoring of social chatter. Salesforce.com, a strong CRM contender purchased Radian6 a sentiment tracking company. The list goes on. The question is why the big shopping spree and why should you care?

It seems industry experts believe that the next five years are going to be key for chief marketing officers, who will spend a huge amount of money on CRM systems that will integrate social media. This is great news for any business that isn’t running around with a seven-figure technology budget. Early game players referred to as Social CRM adopters are setting the stage for much smaller companies who have limited budgets to be able to adopt these new method fast and within their budget. In addition, it will be without the problems that have troubled CRM programs in the past.

Traditional CRM is integrated to make life more efficient and faster customer service within an organization and its departments. It’s designed to increase profits, improve customer service with faster resolutions and many other benefits.

However, when CRM programs are not executed properly they can actually they can actually make a company look very bad. Anyone who has received a mailout that’s supposed to look personalized but the name is spelled incorrectly or duplicates are received, knows that a company’s customer service attempts are far from personal. Another great example is the automated telephone answering system that annoys customers to no end. Yes all of these things lower your costs but at what cost to your customer service end?

Traditional CRM systems turn people into data and that’s a problem. Relationships become rules of engagement and that’s an even bigger problem. Technology can’t be empathetic, which is what’s driving CRM companies to integrate with social media.
75% of American consumers use one or more social networking sites, which provides the opportunity for 24/7 exceptional customer service, smart branding, and endless opportunities to manipulate the consumer in your favor. A company’s data power increases exponentially. It’s adding an entirely new dimension to CRM and that’s exciting.

For years, CRM has been one-sided communication and now that social media is becoming an integrated part of CRM the opportunity for two-sided communication is a reality. Its smart business and those who jump in early will really benefit.

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Take Advantage of CRM Marketing

Take Advantage of CRM Marketing
For many small businesses, it can be difficult to develop a solid marketing campaign. First, it is cost prohibitive. It is also difficult to manage. As a result, small businesses tend to ignore strong marketing, which ultimately results in a loss of profits and revenue. CRM marketing automation solutions can change that, because now you can have precision marketing and get results, on a budget that you can afford.

CRM marketing allows you to develop marketing campaigns that target a specific group based on your customer history. You can quickly and easily send out email campaigns on promotions that are time sensitive or you can send out newsletters. You can also track your marketing expenses in real time. CRM marketing lets you focus on the quality of the leads you generate so that you increase your ROI.

Using CRM marketing you can target your market activities and define what your success metrics will look like for each campaign. Marketers know how important ROI is, but without accurate data, it’s next to impossible to accurately calculate your ROI. Now you’ll know and you’ll be able to adjust accordingly.

Because of the improved email marketing, you will have the opportunity to create dynamic templates that are interesting and effective. You can easily scrub your mailing list so that it is always accurate. Setup emails that comply with the CAN-SPAM act and schedule mass email campaigns to go on a desire schedule. It’s that simple. You’ll never again struggle to reach your customers.

In addition, CRM marketing lets you track the performance of your campaign(s) so you can easily make changes. You can track on a number of parameters, which give you the flexibility to see what you need to see. You can access this information online or create reports for upper management. You can also present that information in your report in a dynamic fashion so that management can quickly grasp your successes. This makes it much easier to ask for a bigger marketing budget, when they can clearly see that the ROI is good.

CRM marketing is a powerful tool that is often overlooked or underutilized. The information that is available to you in your CRM database creates a powerful profile of who your customer is and it makes it easier to target new customers along with your existing customers. This is especially true if you take advantage of social networking and begin to incorporate that information into your CRM marketing. Don’t miss out on a powerful way to increase the effectiveness of your marketing.

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Traditional CRM Software vs. Marketing Automation Software

Traditional CRM Software vs. Marketing Automation Software

There seems to be a lot of buzz around CRM software and marketing automation. If you aren’t really sure what the difference is, or why you are being told to use your CRM software as part of your marketing strategy, you’ll want to read on.

Traditional CRM software focuses on sales, while marketing automation software focuses on marketing. Okay, you probably already figured that much out. So let’s delve in a little further. CRM traditionally tracks customer information such as name, address, email, phone number and purchases along with complaints or calls for customer service.

On the flip side, marketing automation software streamlines and automates the marketing process and then provides tools to measure the success. Marketing software stores similar information such as names, address, email, phone number, etc. Marketing software lets you follow a prospect’s activities at the top of the funnel. For example, when they opened an email, visited a website, stopped by a social media site. Marketing software also lets you schedule your marketing campaigns.

The goal of marketing automation is to foster leads and prepare them for the sales team once the lead reaches the bottom of the funnel. This is where most companies begin to track the interaction with the prospect who is now a customer, using CRM software. Now when the sales team speaks with a customer they see a full picture of whom that customer is thanks to the profile that’s been built.

CRM software can become part of your marketing strategy. Most CRM packages will integrate with marketing automation software. Of course, you will need to do your homework to find the best blend for you. Newer CRM programs are also being released with a marketing component built right into them, which is the perfect scenario.

By integrating your marketing with your CRM, it provides some powerful information. Now the sales staff knows a lot about this prospect before they ever have made their purchase, which sets them up to better do their job. In addition, integration allows the tracking of the entire time in the pipeline. Depending on the product(s) being sold this can be a slow process. Knowing all of this helps to better determine the success of a particular marketing campaign and whether changes need to be made. You can also easily determine your ROI, which is important.

In today’s hi-tech world, your CRM and marketing software should be fully integrated if you want to really have a streamlined approach to sales.

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Why Do Marketers Use CRM Systems for Their Metrics

Why Do Marketers Use CRM Systems for Their Metrics?

Recent surveys have indicated that today’s marketers are turning to CRM systems more than any of the other tools available to them to see their marketing metrics. Realistically, this is a good choice, since the CRM system when used properly can be a key player their marketing campaigns. There are three great reasons why you should be using your CRM system to measure your marketing results. Let’s have a look at them.

1. Improves Working with Sales Dept.
When marketing and sales meet to explore the impact of marketing that measures success it will directly impact your revenue. Usually the information you as a marketer need to see is much different from the information the sales department needs to see. Sales people spend most of their time in the CRM software tracking opportunities, measuring their sales and doing forecasts. Marketing results can have this same information made available to them. So rather than your marketing team trying to determine why data is mismatched, both your sales and marketing personal can focus on driving revenue more effectively.
2. Executives Can Compare Results
For the executives the CRM software make many parts of their job much easier. CRM software doesn’t just track revenue; it tracks the source of that revenue, which is broken into channels, marketing campaigns or sales. This means marketing can easily see how they compare with other company investments. It’s common for marketing campaigns to be strong at bringing in a high volume of potential customers, but often the sell through in the sales department is slower and takes time for those prospects to actually mature and make a purchase. Executives can see these numbers and they can direct according to the company’s goals.

3. Marketers Can See Sales Relation to Marketing Campaign
The CRM system stores pipeline date, which is core information. Sales staff will often create new opportunities within the CRM system that may have initially came through a marketing campaign thereby starting the beginning of the sales cycle. When the data is tied together marketing team through contact information and campaign responses then the marketing team is able to the influence of a campaign to a sales opportunity with accuracy. This is important to knowing whether a campaign is effective and providing a good ROI.

Taking full advantage of your CRM software for marketing is a great way to increase your customers, your ROI and ultimately your revenue.

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5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers

Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong brand influencer relationship.

Why are online influencers so important to a brand?
Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. To have better chances at success, influencers promote online campaigns and marketing messages.

Features to look into for finding reputed Social Media Influencers

The business model for business requirements:

A reputed and good Social Media influencer is likely to develop a unique business model for meeting business requirements of their clients. They are to be in a position to capture the business plan and to integrate the plan into the model. Different agencies would try to apply uniform template business plan for all the clients.

capacity for interaction and communication:

The reputed social media influencer would have the capability to enhance communication to the target market. Moreover, the agency is to know how the target market is to be related using their type of language and to provide contents, which are suitable for potential customers of the business.

Effective marketing techniques and strategies:

The other important feature of any reputed social media influencer is their capability to implement effective marketing techniques and strategies. The professionals need to create a proper business plan and to draft effective and efficient marketing techniques and strategies which are anchored towards the business objectives and goals. The agency is to maximize the software and tools suitable for meeting business needs.

The Following vs. Followers Ratio:

This is one of the most basic ways of determining if an individual is a true influencer. It is not uncommon to find people following or friending someone only because they were followed in the first place. Sample Twitter Conversation. The true influencer is followed by at least twice the number of people he follows, and in some cases, a lot more than that.

The Question of Credibility:

Before going to the next step of engaging with the influencers, online marketers need to first establish the credibility of these people who will go on to become the voice of the brand. It is important that your potential influencers post frequently and are reasonably active on social media. The content posted by these brand advocates, no matter how compelling, will have little impact if the messages are few and far in between.

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5 Ways On How To Never Run Out of Content To Share on Social Media

5 Ways On How To Never Run Out of Content To Share on Social Media

You’ve probably heard the joke, “So where do you want to hang out on our phones Friday night?” But, Yowwwzers!!! What did we ever do with before smart phones and social media? So, you’re hip to the content marketing trend. The question is how do you continue to find new and engaging content that will keep your readers running back to you instead of your competitors?

Here are some great helps:

Reddit.com is a great place for social media revelation. Tens of millions of users hop on Reddit everyday to discuss every kind of post and topic in the solar system. Have no fear of finding a mixed up mess; it’s all divided into sub-reddits where you can dive into your niche and get plenty of inspiration! The best part is, by checking the stats on a given topic, you can see how popular it is before running with it.

Feedly.com is a site that helps you focus your research. You can search journals, YouTube channels, blogs, and set up keyword alerts. You can also organize all of the sources that you choose, including content from your own company. You’ll spend less time looking for what you need when you feed on Feedly!

Scoop.it is a site that is dedicated to social media content building. It offers content curation services and content marketing automation. Sign up for free, and you’ll find a plethora of resources that 2.5 million bloggers and marketers already trust. Scoop.it allows you to embed content in your website, add your own thoughts to a post, share content on your social media, and search by keywords. It’s a homerun hero in the blog and social media world.

Alltop.com takes a step up from a simple search engine to curate the day’s hottest headlines in a given category. They pull their articles from the best-rated sites and most followed blogs in the industry. It’s a simple approach that says, “You don’t have time to wade through mountains of data to find the gold nuggets. Let us do it for you.” Unless you’re bored and want to read the bad and the boring along with the good and the great, stop by Alltop today.

There are plenty of other sites offering similar services, but if you’re looking for inspiration, number 5 on our list is simple networking. Join group boards on Pinterest, gather up your groupies in Facebook land, or just meet some friends at a local café and brainstorm. Sometimes, it’s not about finding the new content; it’s about having the great idea that creates it! You’re amazing! You got that, right?

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5 Ways To Build More Instagram Followers

5 Ways To Build More Instagram Followers

Building a big social media following is crucial for your business in this era of the internet and mobile devices. Engaged followers can lead more people to your website, increase your sales, or help in growing your overall brand reach. When it comes to social media, the best social network for businesses today is by far Instagram. Why Instagram, you ask? Well, among all other social media, studies show that Instagram users show the highest engagement. Now that we made that clear, you must be wondering: “If that’s so, how can I grow my Instagram following?” Fear not, we’ve got you covered. Here are 5 proven techniques you can use to grow your Instagram audience:

Optimize your profile

Use the right hashtags

Post A LOT and AT THE RIGHT TIME

Don’t slack on your post quality

Utilize your competition

Optimize your profile

In order to get people to follow your profile, your profile must look appealing to them. Let’s go over how can we make that happen. First of all, make sure your profile is PUBLIC, not PRIVATE. You can change this in Options -> Public/Private switch. This gets more people to see your posts because they can appear on the Discover page. Next, ask yourself if your username is recognizable. If you can’t make your username to be the name of your business, at least use your business name in the first half of your username. This makes finding your page in searches way easier. Also, make sure that you add your full business name in Options -> Name. Make sure that your profile picture shows your brand logo. This will also help people recognize your page in searches. And finally, make sure that your bio is filled with creative and informative info about you and your business. Use the Right Hashtags

Your goal is to broaden your audience, right? Well, using proper hashtags is probably the quickest way to do so. Using popular hashtags makes your posts appear in the Discover page, as well as in people’s searches. Some of the most popular hashtags include #love, #instagood, #photooftheday, #beautiful, and #tbt, among many many others. Post A LOT and AT THE RIGHT TIME

Very important aspect of posting on Instagram is knowing how much to post per day, as well as when to post your pictures. Studies show that, in order to promote your business, you should post a maximum of 3 pictures per day, more than that would be considered spam. The timing of your pictures is also very important. If you post at an hour when there are not many users around, you won’t reach as many people as you’d want. If you haven’t made your Instagram profile into a business profile, you should, as it will show you at what time are your followers most active. There are also many online tools which can help you follow your statistics. Don’t Slack On Your Post Quality

Quality posts attract more people, we all know that. So stop slacking and make sure to put more effort into making your posts as good as they can be. Learn a thing or two about photography, learn to apply the right filters, anything that can make your posts look better. Utilize your competition

And finally, let’s see how you can utilize your competition to bring more people to your page. First of all, never forget that people who follow your competition are in need of same product/service that you provide. So why shouldn’t you try to get your competitor’s followers to follow you, too? Make sure that you are in good terms with your competitors. Collaborated posts can lead to increase in both of your followers. Also, you can start following their followers, or simply liking their posts. Conclusion

Today, you learned 5 proven techniques you can use to grow your Instagram audience. We talked about optimizing our profile, using the proper hashtags, when you should post, why you should increase the quality of your posts, as well as how to utilize your competitors in order to gain more followers. We hope that you found this article useful! Thank you for reading!

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7 Things You Can Do Today To Improve Your Personal Brand

7 Things You Can Do Today To Improve Your Personal Brand

The birth of a company comes hand in hand with the birthing of a personal brand. It doesnÕt really matter if youÕve begun working on improving your brand Ñ itÕs still there. Looking at most large companies, thereÕs a trend that suggests that to succeed youÕll need a larger than life brand. But how do you get there? HereÕs howÉ.

1. Get in the Mindset that You ARE a Brand

When getting in this mindset, consider Apple. When you think of Apple, what do you think of? What do you want people to think when they hear your companyÕs name?

Do you want them to think of futuristic technology or do you want them to think of a homely carpet store? Once youÕve got that in mind, youÕll know how to market yourself well.

2. Track Your Online Presence

Google yourself. From the results you get, you can build. Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it.

The more your name pops up, the more people are going to see you. (*Disclaimer*: If you have a common name, add your middle initial or your full middle name to differentiate yourself.)

3. Make a Personal Website

Your website doesnÕt have to have complex moving parts, it can be as simple as a resume and a short bio. Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success.

What other way will people be able to discover your company?

4. Find Ways to Produce Value

Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them? It probably makes you think, ÒBoy, I wonder why he felt the need to let us know that he really enjoyed his CampbellÕs Chicken soup today.Ó Stay in line with your brand, which will in turn create more value.

DonÕt post just whatever youÕre thinking or feeling, post about different technologies if youÕre a tech company. Speaking of TwitterÉ.

5. É..Think Before You Post

DonÕt post random things on your Twitter or Instagram. The people who follow your company are not interested in your life or what you did that day. DonÕt post too liberally, and definitely donÕt over-post.

Try to stay professional and adult when you post, donÕt divulge anyone who comments something mean by responding to them.

6. Become Friends with Other Brands

What college did you attend? Are any other alumni also in business? Are they successful? If you can answer yes to those three questions, youÕve got a beautiful start. Join groups, find alumni from your college, and branch out.

The more powerful allies you can associate with, the better off your company will wind up being.

7. Reinvent and Tell a Story

WhatÕs your story? How did you get to where you are now, and why did you begin your company? These are all important questions that will better your personal brand.

Having an inspirational story will help to inspire those who are investing in the company and will also do wonders in getting your name out there. Not only that, but you should always evolve. Never stay in one place, always make progress Ñ reinvent.

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10 Interesting Facts About Social Media

10 Interesting Facts About Social Media

Social Media is the combination of the online communication channels, which are fully applied to the community-based input, interaction, and content sharing. It is a future of communication, which allows people or company to create or share information, ideas, pictures, videos, and many other things.

1.Social Media improves results

Regarding the recent study, about 62% of the marketers from separate fields have reported a positive change in their marketing campaigns and efforts after they began to use social media as a foundation of many of their campaigns.

2.Job offers on Linked In

In actuality, one client joins with LinkedIn’s expert system each minute of a day. The site is utilized by over 60% of the general population to look for some employment, apply to work, or fabricate their expert systems.

3. Millions of photos on Instagram

As per a current report, more than one billion photographs were transferred to Instagram in the year 2012. Not just that, standard 300 million photos are moved to this stage making it a sound stage for picture takers, pros and from authorities.

4 .Small and Medium Businesses getting benefited

Small and medium-sized businesses have started using various social media platforms to raise their business income, extend their promoting endeavors, and find out about their clients. Around 34% of medium organizations are now utilizing web-based social networking as a showcasing apparatus though 27% of independent companies are participating.

5.Mobiles makes it more happening

Around 161 million minutes a month are spent on portable online networking applications around the globe. Indeed, according to gossip, individuals have more cell phones than toothbrushes.

6.Deals on Social Media

We as a whole love an unusual arrangement, and online networking happens to be a perfect place to discover them. A current research uncovered that over 67% of Facebook clients like an organization’s page to get a coupon offering 25% off while 28% offer the adoration utilizing their online networking stages.

7.Games to earn money

More often than not, you don’t anticipate that great pictures will manifest in your brain if hear some person taking an interest in online networking amusements. Nonetheless, a current review uncovered that over 79% of individuals who take an interest in web-based social networking diversions have a professional education or better and 44% of them win more than $50,00 a year. On top of it, the greater part of the players are more than 40 years of age, and just about 30% of them are hitched and have kids.

8. Twitter

Almost one million Twitter accounts are created, and 340 million tweets are posted daily. Using Twitter can be a very useful and helpful asset to most companies.

9. Social media usage differences

It is accounted for that ladies, for the most part, utilize Pinterest while men, for the most part, utilize Google+. Pinterest is an energizing group of which you can share your thoughts through pictures while with Google+ you have more alternatives for sharing your contemplation, for example, pictures, recordings, and articles.

10.Facebook remains unsurpassed

One out of at regular intervals spent online is utilized to surf, remark, offer and like pictures, presents, and recordings transferred on Facebook. In fact, you can triple the traffic to your website overnight if you can identify your audience on Facebook and post things they are interested in.

These were ten interesting facts about social media that you must know to use it to your advantage. There are many others facts like this. Do share with us if you have come across any.

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How To Build Trust Among Your Social Media Followers

How To Build Trust Among Your Social Media Followers

It is very simple to post information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information? Do they even trust your information? This issue is raised because nowadays, the internet is occupied by scammers and users are aware therefore do not want to be victims of any scam.
One major thing you will want; is your customers to trust you, acknowledge that your source of information is reliable and trustworthy. But how will you go about this?
Building trust can be done in many ways but for your social media fans; the following tips will greatly increase trust among them.

1. Deliver Quality Information
Quality is always given credit. If you share your great content on social media, your followers will understand your business better, and they will want to know more about it. It will mean that your information is worth sharing because it has been fact checked and modified. Reliable information is always professional and encloses great ideas and free from errors.
Sharing doesn’t mean you have to share all details; you have got your website therefore significantly encourage them to click on it. By doing this, you will experience traffic on your site.

2. Keep Away From Jargon
Although social media is meant for interaction, it is not intelligent use additional languages as this will turn off your fans. Update short and precise posts; this will direct a fan to click through in case they need more information. Make sure you give them a clue of what they’ll find if they click through the website. It is paramount to give your fans information they need in an easy way for you to gain trust.

3. Engage
There is no point of sharing information on social media if you are not going to engage your followers. It is very simple to interact with clients through twitter, facebook, and other internet platforms. Make proper use of tools provided and talk to them. Those who receive your responses promptly will know that they come first hence winning their trust. Others will also see how you respond to clients and this will also sell your reputation.

4. Timing
Avoid posting frequently as this will annoy your followers; they can even stop following you. They may view you as a spammer, and this will ruin your trust among them. Again, if you post too petite, people will forget about you and will no longer follow you. The best solution to this is to keep the balance, do not sound too much or too little. Your relationship with your clients will boom.

5. Emphasize The Best of Your Business
It is crucial to show your followers your excellence. If you have success stories or testimonials, let them know. When one is looking for a company or a service, they always want to know about it before involving themselves. Since social media’s reach is immense, share the testimonials; undoubtedly the people you persuade to click through the site will trust you further.

If you take those above tips into practice, your social media interaction will increase rapidly.

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How To Create a Social Media Content Schedule For Your Business

How To Create a Social Media Content Schedule For Your Business

Social media seems to be a necessary evil when it comes to business, especially if you rely heavily on the Internet to generate warm leads. With all of the various social media applications available, it can be a challenge to manage them. That’s where a social media schedule becomes a handy tool to plan what to share and when.

Here is how to create a social media content schedule:

1. Existing social media presence.

Inspect what accounts in social networking sites you already have and what content they have. Which of them are beneficial? What can you do to enhance them? Are there any social assets that turned to be totally useless? Decide whether to work on improving them or leave them out.

2. Content types

Understanding what content you are going to use to promote your business is a crucial point of scheduling your efforts. Excellent content should be compelling and relevant to your products and services. Be realistic about costs you can allow for content creation.

3. Tracking tools

Analytics implementation is a must for any social media marketing campaign, allowing to measure the results of your activity. Take some time to research what tracking tools fit into your strategy best. It’s up to you what platform you choose, just keep in mind your business needs.

4. Priority channels

There is no need to embrace all existing social networking sites. Analyze the demographics you want to reach and content types you can produce; this will help to choose only several platforms for this item of your plan. Set your subgoals for each of them, results you want to get and metrics you are going to use to estimate success.

5. Actions

Define your future activity for each of the platforms of your choice. In addition to posting your content, social media makes it possible to communicate directly with your consumers, professional communities, and trendsetters of your industry. Answer questions, express your opinion, comment relevant posts to prove your expertise and trustworthiness.

6. Schedule

Planning the frequency of your social activity, remember that too many posts annoy users. Scheduling your actions, try to keep users informed and not to be too obtrusive. Promotional posts should alternate with entertaining and informative ones.

7. Time

Be realistic; social media marketing is time-consuming. Trying to perform your social media marketing campaign flawlessly, you can find yourself spending hours on social sites. You can avoid that if you set the number of hours a week for implementing this plan and keep it.

You may want to include some milestones into your schedule. Monitoring your progress, you’ll be able to see what works good and what you should improve to make social media a better marketing tool for your business.

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How To Decide Which Social Media Platforms To Use For Your Business

How To Decide Which Social Media Platforms To Use For Your Business

Social media sites like Facebook, Twitter, YouTube and Instagram have become the prominent social networking tools for millions of online marketing hopefuls. A vast number of users are using these channels to push out hundreds of thousands of links that promote goods, and services. But the question is, how can you choose the best social media platform for your business? There are many channels to choose from but it largely depends on the nature of your business, your ultimate goals and which platforms your target audience uses. Below are a few tips on how to choose the right social media platform for your business.

Consider your ultimate goals

Maintaining a social media presence takes lots of effort. As such, knowing what you wish to achieve with your social media channel will help you choose the right platform. Of course, the end goal is to engage your customers and increase profitability. While the ultimate goal of every business is to generate revenue, different organizations have different objectives for their social media plan. Knowing what you want to achieve will help you in choosing the best channel for your business needs.

Know who your target audience is

Now that you know what your end goals are, you need to know who you’re trying to reach. When you figure out who your target audience is, it is easier to find out where they mostly hang out and what they care about. People between the ages of 18-34 hang out on new social sites like Snapchat, while more mature people can be found on sites like Twitter, Facebook and Google+. If you’re not sure, look at where your competitors invest their time and where they get the most engagement.

Find out what your audience wants

Figure out what get your audience most excited on social media. Once you have determined what your audience wants, invest more time on the platforms they use most so that you can connect with them on their home ground. If you are unsure, see what other similar businesses are doing and what response they get from their audience. If videos seem to be doing well, then you can be certain that platforms such as YouTube and Facebook will be great for your brand.

Determine what you have time for

As stated earlier, maintaining a social media channel takes lots of effort. Therefore, choose one that you will be able to do easily and consistently. Some platforms are time-consuming to maintain while others would take less of your time to maintain. If you only have an extra hour every day for social media, keep your reach limited to one or two social networks that will make an impact. If you are short on time and think you have to be on multiple channels, consider outsourcing your social media management.

There you have it! Our tips on how to choose the best social media channel for your business. Whatever your choice, it’s a good idea to choose a platform that will help you achieve your business goals and reflect your business values.

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