Are you producing “shareable images” that create interaction?

Are you producing “shareable images” that create interaction?

Instagram has quite literally taken over the social media world, with more than a billion people interacting with Instagram each and every single month – many of them spending hours and hours on Instagram each and every single week.

You absolutely MUST take advantage of everything that Instagram marketing leverage has to offer, but that means creating shareable images and content on Instagram that not only build you up as an attractive follow on the platform but also really resonates with your target market and gets them to engage and share your content more frequently.

Here are some tips and tricks to help you do exactly that!

Shoot your images on a professional camera

Sure, Instagram makes it really easy to create amazing posts on this social media platform directly from your iPhone or Android device, but when it comes to creating really compelling images that are going to drive the engagement on your profile you’ll want to shoot them with heavy duty professional cameras and edit them just like the experts do.

From time to time (and depending upon the kind of “brand voice” you’re looking to create) more amateur photos shot directly from your smart phone can often times be effective as well, but if you really want your images to stand apart from the rest of the pack you have to go the extra mile to create those visually stunning images to begin with.

Spend time on your captions

A lot of folks kind of waste the captions that they have the opportunity to create on Instagram, and that’s a major rookie mistake you don’t ever want to make when looking to squeeze every drop of advertising leverage out of this platform.

The captions that you add to your posts are going to tell the story of the image. Now, you don’t necessarily have to hire professional copywriters to write these captions (though it can be advantageous to do so), but you definitely want to make sure that your captions spark interest, engage directly with your followers, and (ideally) push them deeper and deeper into your Instagram content or your marketing funnel.

The hashtags you use are going to be useful in getting new followers to your content, any tags that you use are going to help drive effective marketing partnerships, and any links that you include should be used to boost your business by getting people actively engaged part of your marketing funnel.

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How to build an email list by converting Instagram followers into subscribers

How to build an email list by converting Instagram followers into subscribers

Instagram itself is a powerful and proven platform to capture the attention of literally hundreds and hundreds of millions of people – but converting your followers into paying customers is a tough task, especially if you aren’t sure of how to take all of your Instagram traffic and converted into web traffic and customers that you can actively market to from here on out.

Thankfully though, converting your Instagram followers into an email subscriber list is one of the easiest processes you could go through as a savvy online marketer today. By getting hold of your prospect’s email information you can market to them as often as you like at next to no expense whatsoever – and converting them into paying customers from there becomes almost effortless.

Let’s dig a little bit deeper into everything you need to know to convert Instagram followers into an email list ASAP!

Use the right bait

The easiest way to get your Instagram followers juiced up about joining an email subscription list for your business is to simply offer them some kind of “bait” that they are going to be really, really excited about.

Oftentimes this can be something as simple as exclusive content nowhere else available, but from time to time you have to actually create free content (a book, course, or video series) or even give a discount or free products/services away to entice people to enter and give you their email information.

Really think about the bait that you all for, though. You don’t want to try and “lowball” your followers, as it will send the wrong message that you don’t really care about them other than as potential prospects. Make your bait valuable and you’ll get the kind of reaction that you are after – and that incentive (no matter how costly to you up front) will almost always pay off big time later down the line.

Fulfill your “bait” only after they give you their email on a landing page

A landing page is a simple single page website that you create specifically for your email list, a clear, concise, and tight little page that does one thing and one thing only – collects email information from your Instagram followers.

Make sure that this is the first hoop your followers have to jump through before they get hands on the bait that you have to offer. Once you capture that email information you will be able to plug it into your email marketing software, fire up your auto responders, and really rock and roll from there!

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How to Use Shout Outs to Reach Out to Influencers (Instagram)

How to Use Shout Outs to Reach Out to Influencers (Instagram)

According to Pew Internet report, over 4.2 billion posts get liked, and over 95 million pictures are shared in just less than 24 hours. From these numbers, it is evident that this platform offers a quite significant opportunity for one to share his/her message.
Shoutouts are the most efficient way of getting your brand noticed by users who are interested in what you are offering. By sharing your content with influencers, you are giving their followers a chance to connect with your brand.
Shoutouts are easy and powerful. However, they are not bulletproof. If you want to ensure that you market yourself effectively, first you need to make sure that you stand out. Thus to help you increase your noise ratio and make your brand stand out, below are three steps that you should consider first;
Step1: Create Desirable Content
If your ultimate aim is to find new followers, first you need to come up with a page that users want to follow. Instagram users prefer feeds with visually appealing and interesting content. Even though your ultimate goal is to market, Instagram is not a place for a hard pitch. Rather you will want to come up with feeds full of images that correctly captures your brand culture. This is an opportunity for you to build a lasting relationship with potential clients. You could frame the product line in an artistic way or keep it simple.
Step 2: Find a Brand Ambassador
Once your page is set up, you are ready to get some exposure. Normally brands establish themselves on Instagram first before they start looking for shoutouts. When looking for an influencer, the brands will search for one with whom their customers follow then they manually reach out to the influencer to find out if he/she would be interested in promoting their business. Look for influencers who promote the kind of lifestyle your brand represents.
Step2: Engage Your Users
Getting a few shoutouts implies that you have gained some following on your page. When your message is fresh in the user’s mind, they get enthusiastic and look forward to interacting with you. To make the most out of this, it is essential to keep the users engaged. Perhaps one of the ways to do this is by sharing their content or watching out for related hashtags. If someone has posted a photo in which he/she is using your product, showcase it on your page. Making followers part of the brand helps in building a reciprocal relationship. Also, respond to posted comments and questions, this will show the followers that their efforts are valued.
If you are just getting started with Instagram marketing, all you need are three things, good content, real people and engagement and you are set!

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Why you need to schedule posts so your followers will actually see them

Why you need to schedule posts so your followers will actually see them

When it comes to driving traffic and building up a following on social media – especially when you’re talking about Instagram – you absolutely MUST schedule the posts that you publish right down to the day and minute that they go live or you could end up wasting a tremendous amount of time, effort, and valuable content without even realizing it.

Sure, there are some people on social media that are able to enjoy a tremendous amount of success posting things willy-nilly to Instagram and other platforms. But these folks are lucky, and no successful business is built on the back of luck over the long-term.

Here are some of the biggest benefits of creating a content calendar and scheduling your posts so that your Instagram followers will not just actually see them but also be motivated to engage with your content as well!

People are more active on social media at different times

According to industrywide research, the very best day to post new content to Instagram is a Tuesday around 4:00 PM Eastern time, though you can usually get away with posting content on any afternoon between Tuesday and Thursday without getting a significant dip in your social media engagement.

The weekends seem like they would be the best time to start posting content – after all, that’s when everyone has the most of “free time” on their hands – but nothing could be further from the truth. Most of these folks are out busy doing something interesting and engaging (rather than sitting mindlessly at their desks in school or at the office), which is why you need to really hit the timing of your posts perfectly.

Scheduled content guarantees you never miss important dates

Another huge advantage of scheduling your content – especially months in advance like big businesses will – is that you never have to worry about getting caught by surprise by major dates (like Valentine’s Day or Black Friday, for example) and then have to cobble together a social media post and campaign that isn’t going to be anywhere near as effective as it could have been or should have been.

As a general rule, you’ll want to look at a calendar of all the major upcoming dates, holidays, and industry milestones that you absolutely MUST hit and then build content for those pieces as early as you can. Get them stored, loaded, and ready to deploy at the right time, but get them sorted as early as possible so that you can focus on spontaneous content published according to your posting guidelines later. This keeps you flexible without missing out on major opportunities.

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Why you should create a separate business profile on Instagram

Why you should create a separate business profile on Instagram

Instagram recently made it really, really easy to create separate business and individual profiles on the platform and you – as a smart and savvy business owner, entrepreneur, and marketer – would have to be absolutely CRAZY not to take advantage of this opportunity.

There are plenty of benefits to setting up a separate business profile on Instagram, and in this quick guide we are going to hit the really important ones. By the time you’re done with this inside information you’ll know beyond a shadow of a doubt that you must create separate accounts just as soon as humanly possible.

Let’s dive right in!

Keep work and play separate

The number one reason to create a separate account for your business is to effortlessly separate your “work” and “play” accounts, allowing your business content to stay with your business and your personal content to stay personal.

When you blend these two kinds of content posts together it can create a real disharmony with your followers. Sometimes you’re able to really strike a little bit of lightning in a bottle and create personal content that resonates with your marketplace as much as your professional content would, but your odds of knocking that out of the park go down significantly.

Why fight this fight when you could keep them separate and create individual identities on each?

Separate accounts are easier to outsource content creation

Another reason to create a separate business account on Instagram is to make it a lot easier to outsource content creation.

When your Instagram account doubles as your business account you are likely to be the one in control of not only posting new content but curating it as well. This can put a lot of unnecessary burden on the driver of business, forcing you to spend a lot of extra time Instagram marketing when you could be spending that time on other high leverage areas of your business.

By splitting your business and your personal account apart, content creation by others that you outsource becomes absolutely effortless.

Separate accounts are assets you can sell with your business

Finally, when you create a separate business account on Instagram you are able to create another asset that can improve the value of your business when it comes time to exit and sell.

Instagram marketing is powerfully effective today and likely will be in the future, and with this kind of business asset it isn’t inconceivable to add five figures or more worth of value to your business that wouldn’t have existed otherwise.

Get that new account set up ASAP!

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An Easy Guide to Help You Find the Perfect Niche Market

An Easy Guide to Help You Find the Perfect Niche Market

Get rich quick schemes are just that—schemes. You can’t expect to start earning tens of thousands of dollars within a couple of weeks by simply buying an e-book that a lot of self-proclaimed Internet marketing “gurus” say will earn you a fortune overnight. Earning your place on the Internet takes time and effort because there are no shortcuts to success, and if you want to make it big online, you have to be willing to go through the hardships until you discover your very own gold mine.

One of the best moneymaking methods used by many successful individuals is niche marketing, and when you have discovered the perfect topic then you can build a website around it that will either directly sell products/services, or promote them. Niche marketing has made a lot of people rich, simply because it offers high conversion rates and thus give you higher returns on your investment.

So, if you are still trying to figure out what the perfect niche for you would be, then this very simple niche selection guide will be able to help you.

The first step is to make a list of at least 5 topics. These topics could be any random things that come out of your head. For example: dog, kitchen, cell phone, bed, and children.

Then, using a keyword analysis tool, type these words in the search box one at a time. The topics we’ve chosen above are too broad so we want to be able to break them down into smaller topics, and these are what are referred to as niches. With the help of a keyword analysis tool like Google Adword’s keyword tool, for example, you will get the following terms for the “dog” topic:

• Dog breeds
• Dog grooming
• Dog supplies
• Dog training

These are still quite broad topics to be considered a niche, though if you want to build a big authority website then it might be all right to go for any of them. However, if you want a more targeted niche, you can continue to dig deeper into each of these topics. So, if you are interested in “dog training” then do a keyword search on it. You will likely get the following topics:

• Acoma dog training
• Adult dog training
• Adult dog potty training
• Aggressive dog behavior training

And so on…

If you think any of the topics on this list appeals to you based on factors such as high monthly search volume and low competition, then you can proceed to find a list of keywords for this niche that you can create content on. You should choose a niche that has a large list of keywords or related keywords so that you can build more content for your site. The bigger your site, the better.

When you have chosen your niche, the next step is to start building your website and deciding on how you intend to monetize it.

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Getting Started with Niche Marketing: What You Need to Know

Getting Started with Niche Marketing: What You Need to Know

Niche marketing is a business model that focuses on a specific market. But just because it is smaller in size does not mean it is going to be very easy for you to earn money online. On the contrary, this type of business model is quite complex and it would require a lot of time and effort on your part, for it to be effective. But if you know how to make it work, you could stand to earn tens of thousands of dollars every month or more.

Before you start researching about the best strategies to implement, it is important that you know the basics. You need to know how you can get started with niche marketing so you will have a solid foundation for your Internet business.

Step 1: Find a great niche. This is perhaps the single most important thing you need to do. If you don’t have a great niche then your chances of fulfilling your goal will be very slim. Conduct sufficient research on many different niches, and choose one that gets a lot of monthly searches but with very little competition.

Step 2: Build a website for your niche. It does not have to be fancy, and if you don’t have a lot of money to spend to hire someone to design your website, then you can do it on your own. A simple blogging platform like WordPress is perfectly fine.

Step 3: Create interesting and informative content for your site. Content is what will drive people to your website so make sure you do a great job at it. If you don’t have a knack for writing articles, you can always outsource it.

Step 4: Decide on how you wan to monetize your site. If you opt for affiliate marketing, then choose products from Amazon, Clickbank, Commission Junction, and others that match your niche and have high marketability. Pay-per-click is also a good way to earn money in a niche market, and Adsense is an excellent choice for newbie Internet marketers.

Step 5: Work on search engine optimization. Participate in white hat SEO techniques such as guest blogging and article marketing so you can get backlinks to your site. Aside from this, work on your keyword campaign and make sure your website is properly optimized, too. There are many SEO techniques that work. The key here is to find the techniques that work for you, and once you have found them, “rinse and repeat.”

Step 6: Promote your site through Twitter, Facebook, Stumble Upon, and other social media platforms. These social networks can drive massive traffic to your site.

There you have it—six steps to building your niche empire. Success does not happen overnight, and you will soon realize that things will get more difficult and complicated as you go along. But this is part of the learning process, and you must not give up even when the going gets tough. Keep learning new things and acquiring new skills, and then apply them to your business. Eventually, all that hard work will pay off.

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How to Serve the Needs of Your Target Market

How to Serve the Needs of Your Target Market

Any marketing guru will tell you that choosing the right target market is one of the most important aspects of marketing. Before you even think of how effective your campaigns and slogans will be, before you even think about how much you should spend on above-the-line or even below-the-line tactics, you have to first ensure that you have the right target market in mind. All of your marketing strategies won’t count for much if you don’t have the right target market, because choosing and understanding your target market is where it all begins.

Making sure you have the right target market is of even more importance when you choose to employ niche marketing. A niche marketing strategy relies heavily on the unique characteristics of a specific target market, and this is why you should make sure it’s properly defined.

Options in Niche Marketing

To choose the right target market when it comes to niche marketing, you have several options:

• Choosing based on demographics

Demographics are perhaps the easiest things to look at when pinpointing a particular market to serve. You can narrow down the age group to something very specific, or you can even base your strategies on something like ethnicity, location and even gender.

• Choosing based on lifestyle

Another option that a lot of people look into these days is lifestyle. There are so many differences in lifestyle that marketers can tap, and choosing a group based on lifestyle is something that a lot of niche marketers have used over the years. For instance, you can look at what hobbies they’re fond of doing in their free time. What motivates their decisions? What are their dreams and goals in life? These are the questions that will be very useful in finding the right niche, and having a thorough understanding of these things will help you craft the right strategy.

• Choosing based on attitude and personality

The attitudes and personalities of people can also be used to identify certain niche markets. People differ in their personalities a lot, and this is actually a very interesting way to segment a market.

• Choosing based on technology

You can also ask questions that are based on technology, because this will help you identify their traits. For instance, it’s probably worth asking whether or not they are receptive to online channels. What kind of media channels do they respond to best? Do they go on the Internet often?

Serving the Needs of Your Target Market

Once you’ve chosen your target market, a very important thing to do is to keep them interested. You need to understand the needs of this target market fully in order to serve those needs best. Even if you already have a defined target market, your market research shouldn’t end there. This means that you have to keep yourself informed about what your target market is doing and what their current situation is. When things change, you also have to respond accordingly and change your strategies to go with the times.

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How to Succeed in the Niche Market

How to Succeed in the Niche Market

There are young people who have become Internet millionaires even before reaching the age of 30, and anybody who has made the decision to earn money online would certainly like to know what these guys did to become so filthy rich.

Due to the vastness of the Internet, there are so many ways for people to earn a decent income from it. You can build a website (or websites) to sell a product or service, or monetize it through affiliate marketing, Adsense, lead generation, or even by selling advertising space. Once you have plenty of traffic going into your site, then you could very well start earning money from it.

If you want to become an Internet Marketer, it is best to focus your time and effort on a specific market. Studies show that niche marketing produces better results and is less costly compared to mass marketing. Think of it this way. If a customer were to buy a Gibson guitar, and he had to choose between a store that sells all kinds of electric guitars and another store that sells only Gibson guitars, then he will most likely go to the latter because it offers exactly what he is looking for.

Undoubtedly, niche marketing has become one of the hottest money-making ideas today. But the thing is, becoming successful in niche marketing takes more than just realizing how effective it can be. Most of us know there’s a fortune to be had in this kind of market but the reason why most people never succeed in it is because they don’t know the first and most crucial step in niche marketing and that is—choosing the right market.

If you want to know how you can succeed in niche marketing, here are some strategies that you can follow:

1. Find the right niche. The key is to be able to choose a topic based on any or all of the following requirements:

• It should not have too many competing sites.
• It should be something you know or care about.
• It should have a good monetizing potential.

2. Once you have chosen your niche, exert effort in knowing what the market’s needs are. Find out what your potential customers are looking for, and customize your site to meet their needs accordingly.

3. Strive to continuously improve. Testing your niche market will prove to be an invaluable strategy that will win you lots and lots of customers in the long run. Study your competitors’ websites and the techniques they use to win customers. Compare them to your own marketing efforts and make the necessary changes so you can stand out.

Niche marketing is extremely profitable but only if you know the right strategies to use. You will probably make a few mistakes now that you are still starting up, but the key is to never give up. Find out what your customers need and develop ways to cater to these needs, and in no time, you too will succeed.

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Niche Marketing: Targeted and Cost-Effective

Niche Marketing: Targeted and Cost-Effective

Any business owner knows that to succeed, it’s important to look at the overall marketing strategy and how products and services eventually reach the right people. The world of consumers is a complicated one, especially these days when there are just too many options. A typical visit to any supermarket will expose you to so many brands on the shelves, all wanting to stand out and get a share of the consumer’s basket. With the prevalence of online shopping, things are even more competitive and complicated. This is why marketers have been forced to rethink their strategies and really come up with ideas that will make an impact in the market.

The Cost Issue

While companies really prioritize trying to find the right marketing strategy and capturing the attention and loyalty of target consumers, cost is always an issue when it comes to marketing campaigns. Some campaigns cost millions, especially if you’re targeting the mainstream market. Imagine how much all those TV and radio commercials will cost, not to mention the billboards, the posters, and all the other promotions you can think of. Of course, everything that goes into making the product itself also costs money – research and development, packaging, and many others. Niche marketing is a good strategy because of how cost-effective it is. This means that it wouldn’t cost you as much as it would cost to capture the mainstream market, but its effectiveness is right on the money.

Why It Works

Niche marketing is the most cost-effective solution because you will be able to focus on a specific target market. As a niche marketer, you really have to spend time understanding how this target market works – what appeals to them, how they make decisions, and how exactly they behave as consumers. Knowing all of these details will help you craft a strategy that’s solely targeted towards this niche market. For example, if you find a target that’s based on a particular demographic or ethnic group, such as the Asian market or the Hispanic market, then reaching these markets will require you to target very specific locations and strategies. Instead of putting out a radio commercial in all radio stations in the country, for instance, you just have to put out the radio commercial in the specific station that your chosen ethnic group tunes into regularly.

Finding the Right Market

A big part of the success of niche marketing is choosing the right target market. Even if you’re not employing the niche strategy, Marketing is really about finding the right target market and understanding that market in order to serve it best. This applies to niche marketing especially, because once you find your niche you have to make sure that you really understand your consumers. Niche marketing is very specialized in the sense that you really need to craft your strategies specifically for that small audience, so you have to know your target consumers inside out. This makes it a bit challenging, but it’s very rewarding as well.

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Niche Marketing Tips You Need to Know

Niche Marketing Tips You Need to Know

With the variety of products and services that are available these days, the typical consumer can have a hard time deciding which one to choose. As a consumer, it’s easy to get overwhelmed with everything that’s thrown at you – whether these are the hundreds of products lining up the supermarket shelves or the many billboards and posters you encounter on a typical walk or drive to the city. Consumers are becoming more wary about advertisements as well, especially now that they’re already more knowledgeable about how some marketers do it. With the increased intelligence and wariness of consumers, the best marketers have tried shifting their mainstream strategy into something that’s more focused, direct and sincere. Niche marketing has become the buzz in the consumer world for quite some time, and here are some of the best tips that marketers can employ.

Don’t Be Afraid to Celebrate Uniqueness

When it comes to niche marketing, uniqueness is something to be celebrated, instead of being feared. Normal marketing strategies look at the market and try to find the things that these subgroups have in common. They seed out the commonalities and try to form strategies based on these. This is why you have a TV commercial or a promo that can be blasted to a large audience. These marketing materials were crafted based on the common needs and desires of a particular target group. With niche marketing, uniqueness is celebrated, and the more defined a certain subgroup is, the better. To succeed in niche marketing therefore, you should look at each differentiating factor as something that you can use to your advantage.

Speak their Language

It starts with not being afraid to speak to a certain niche market, but speaking to that market effectively is another story altogether. If you want to succeed in your strategies as a niche marketer, you have to know how to understand your target market best. You have to find out how they communicate and react to certain things, and you have to speak the same language that they speak. Even if you’ve already targeted the right niche market, if you don’t communicate the way that they do, it will be very hard for you to reach out to them. For a niche marketing strategy to be effective, you have to be armed not only with the right message but also with the right way of sharing that message.

Constantly Innovate

Say you’ve managed to get the right tone of voice in the way you communicate to a particular niche. It doesn’t end there. Marketing exists to drive goodwill, as much as profits, so you have to ensure that your Marketing strategies are sustainable. This means you have to recognize that yes, your strategy may be applicable at the moment, but the world changes ever so rapidly and you have to constantly innovate in order to keep your consumers interested. Innovation is the key to sustainability, and even when you’re targeting a specific niche market, this is just as applicable.

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Succeeding in Niche Marketing—Know What It Takes

Succeeding in Niche Marketing—Know What It Takes

When it comes to Marketing, many people think that the best strategy to employ is to go where the rest of the world goes and fight it out until the end. There are a lot of marketing trends that come and go, and the popularity of certain products and services tend to rise and fall occasionally as well. Some people even think that to be successful in Marketing, you have to find a way to capture the biggest share of the market possible. By targeting a wide audience, they think that this will lead to more sales and more successes. While there’s nothing intrinsically wrong with that strategy, the problem is, the wider the audience you target, the more competitors you will get. Your role is to shift the consumer’s focus and preferences towards you, but this isn’t always so easy to do, and this is where Niche Marketing comes in.

Targeting the Best Prospects

Niche marketing recognizes that a big part of succeeding in any Marketing strategy is choosing the right target. Niche marketing focuses on a very specialized section of a wider consumer base, and this means their needs and preferences are a lot more defined and concrete. Niche marketing is all about targeting the best prospects that you can serve and the strategies it uses are very specialized. To succeed in this venue you really have to do your market research and find out what your targeted niche wants. Market research is of utmost importance here, because you can’t come up with the right strategy if you don’t understand your target market fully. On the other hand, if you have a full understanding of how your target market behaves, it will be easier to address their needs.

Focused Spending

The success of niche marketing lies on its cost-effectiveness. When companies look at how much they’re spending for Marketing strategies and campaigns, they also look at how effective these campaigns are and whether or not the money they spent on them is actually worth it. With niche marketing, it’s easier to do focused spending because it will be easier for the company to pick a particular focus and stick there. Because the target market tends to be smaller and more defined, you don’t spend a huge marketing budget on something you can’t define specifically. This means that even if you have a limited budget, since you can target it properly, success will be a lot easier to reach.

Sustainability

The last thing you have to remember when you truly want to succeed in niche marketing is the fact that you have to ensure your efforts are sustainable. All marketing efforts tend to be based on what the current trends are and what the target market is thinking of at the moment. However, when you want every cent you spend to be truly worth it, you also have to keep reviewing your marketing strategies and how your target market is taking these strategies right now. You don’t want your target market to be saturated either, so you have to constantly spice things up a little.

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